Blue Larch LLC
Search Engine Optimization
Search Engine Optimization (or SEO) means different things to different people. Its also a bit of a 'black art' in that its not easy to know what will work and what will not due to the ever changing rules of the game, plus everyone else is trying to work their sites to optimize them also.
Word of warning: if someone makes you promises about what they can do for your site traffic through search engine optimization (and want to charge a bundle to do it) beware! This is the 21st century version of snake oil salesmanship..... that's not to say that everyone offering SEO is going to take your money for nothing, but they sometimes actually do more harm than good based on what they do.
What do we do?
We will ensure that different pages of your site are optimized for different key word combinations so you aren't competing with yourself for the same phrase or word. We'll help with page names, keyword usage etc to make the most of your site.
What works?
Using keywords in 'TITLE' tags, using keywords in first paragraph or two of content, using keywords in page names, using good alt tags on images, getting inbound links from sites with good placement and 'reputation' (such as major corporations, associations etc) to inherit a 'halo effect'.
What does not work?
Loading up your site with keywords repeated over and over again, keywords in white on a white background (or black on black etc), getting inbound links from 'less than reputable' web sites, meta tags, slow loading pages (due to lots of really big graphics for instance). These things can hurt your placement - sometimes seriously and even long-term. Be cautious about link exchanges: quality! quality! quality! Its NOT just quantity.